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Mentadent

Street Guerilla and Mentadent

To kick off their nationwide "Smart Mouths Brush Alike" campaign, Mentadent staged a live talk show featuring Lisa Ling and Meredith Vieira (from "The View" on ABC).

Fans of the popular TV program were excited to see these stars in person.

Fifteen oral hygienists waited with baited breath as a Street Guerilla Promotional Team of seven directed the public to a quick lesson in mouth maintenance.



Street Guerilla and Meredith Vieira

Free raffles were held throughout the live talk show and lucky winners walked away with big baskets filled with Mentadent goodies.

After a successful event in NYC, the Mentadent promotional campaign traveled to Miami, Boston, Detroit, Philadelphia and San Diego.




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