Street Guerilla steered thousands of people into Grand Central Station for the 45th Anniversary of the Whopper: Climb to the Top of Whopper Mountain and Win a Years Supply of Tasty Whoppers. (Fifteen people made it!)
When Burger King's PR firm decided to stage an event in New York's Grand Central Station, they asked for Street Guerilla's expertise in attracting attention.
The crowd was ecstatic that New York Giant All-Pro Defensive End, Michael Strahan (pictured left with a Street Guerilla Team), and some of the world famous Harlem Globetrotters were there to sign autographs and appear in photos as a part of the grand celebration.
The event attracted swarms of hungry consumers, including Whopper Mountain climbers, curious spectators and fans of Michael Strahan and the Harlem Globetrotters. Many people enjoyed wearing a Burger King crown and free Whopper coupons were in high demand.
Street Guerilla Promotions also assisted Burger King in its debut of Back Porch Grillers at the South Street Seaport in lower Manhattan during a "Rock the Dock" event sponsored by Q104.3, New York's classic rock station. There was live music, great sunshine, lots of energy and free Back Porch Grillers at a special Burger King trailer that served as a take-out restaurant. Lou Gramm of Foreigner couldn't get enough!
Burger King executives were thrilled and so was the public!
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