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Dunkin Donuts

Street Guerilla Promotions

Dunkin Brands (Dunkin Donuts) uses Street Guerilla Promotions to promote new products and media events throughout the New York City tri-state area (New York, New Jersey, Connecticut).

Street Guerilla has distributed more than one million Dunkin Donuts promotional items, including branded merchandise and product samples.

Street Guerilla has held special event promotions for Dunkin Donuts at retail locations, Herald Square on 34th Street, the New York City Marathon, Yankee Stadium, and the Meadowlands in New Jersey.

New product introductions have included Dunkin Donuts' maple cheddar sandwich, cookies, and flavored iced coffees.

Street Guerilla distributed thousands of Dunkin Donuts t-shirts, iced coffees, and branded "bang" sticks along the route of the NYC Marathon.

Street Guerilla distributed thousands of scratch-off cards (contest entries) at the Meadowlands in New Jersey. (The Grand Prize was a Sports Utility Vehicle.)

Street Guerilla introduced a new Dunkin Donuts line of cookies to major TV and print media in New York City.

Sixty members of the Street Guerilla team dressed as coffee cups for a media event at Herald Square on 34th Street in Manhattan with Rachel Ray. The event served as a fundraiser for Denis Leary's Fund for New York's Bravest. Dressed as coffee cups, the Street Guerilla team distributed Dunkin Donuts products to local firehouses.


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